Sustainable development is a dynamic and very topical subject: it affects us today, tomorrow and also into the future. The cooperative fruit and vegetable sector, wants to further improve its sustainability.
VBT President, Rita Demaré rolled out the VBT’s renewed sustainability strategy on 7 February 2019 at the Fruit Logistica trade show in Berlin. The collective quality label Responsibly Fresh remains a way for people to identify fruit and vegetables which have been produced with a concern for sustainability. The new slogan ‘Goodness by nature’ emphasises the fact that the products, which are healthy by nature, are grown with the minimum impact on the environment.