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  • VLAM makes its debut at Glee in Birmingham, with seven exhibitors

    VLAM makes its debut at Glee in Birmingham, with seven exhibitors

    REPORT ON THE GLEE TRADE FAIR IN BIRMINGHAM, 11-13/9/2017

    The United Kingdom is a substantial market for ornamental plant products. For this reason, the Flanders Agricultural Marketing Board (VLAM) has crossed the Channel for the first time to attend the Glee trade fair in Birmingham. Seven export firms were represented on VLAM’s open and modern group stand to show what they had to offer.

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  • First Belgian group participation, presenting a broad assortment

    First Belgian group participation, presenting a broad assortment

    Glee 2017

    This year, Belgium is taking part in Glee for the first time, with a group stand under the flag of VLAM, Flanders' Agricultural Marketing Board. Seven companies will be presenting their products in Hall 20, at stand number 20H30. Together they offer a wide range of products for the British market. Two of Belgium’s main highlights, the azalea and the globe chrysanthemum, will certainly make an appearance. They will be accompanied by various tree nursery products, hellebores, bamboo and young plants.

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  • Florall awards favour plants that offer something extra

    Florall awards favour plants that offer something extra

    Plants that offer something extra are a highly effective way of keeping customers surprised. So it’s no coincidence that the Belgian Florall awards on 6 March 2017 were awarded to newcomers that offer something above and beyond their decorative value. Gold went to a bee-attracting plant, silver to a compact and aromatic Rhus, and bronze was awarded to conifers with a unique story of their own.

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  • VLAM celebrates 25th edition with record number of Belgian exhibitors

    VLAM celebrates 25th edition with record number of Belgian exhibitors

    FRUIT LOGISTICA 2017: FEBRUARY, 8 - 10

    30 suppliers of Belgian potatoes, fruit, vegetables and fruit trees, are all eager to welcome you to the VLAM stands at Fruit Logistica in Berlin. In conjunction with the producers’ federations and auctions, they will showcase a wide range of top quality products. Meet them in Hall 6.2 at stands B-03, B-04, B-05, B-06 and B-07.

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  • A variety of colours steals the spotlight

    A variety of colours steals the spotlight

    Belgium at IPM 2017

    The international ornamental plant sector will soon be meeting up in Essen. As is tradition, Belgium will also be present. Under the VLAM flag, no less than 38 companies will be taking part. You will find them in Hall 2 (stands B25 & D30), Hall 12 (stand D42) and Hall 7 (stand E35). While in Hall 2 the focus is on such typically Flemish products as azaleas, rhododendrons, flowering indoor plants, the Flemish bay and chrysanthemums, as well as bushes, young and bedding plants, in Hall 12 we find mainly products from tree nurseries.

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  • 'Muses of Alloro': a Flemish laurel in every aspect

    'Muses of Alloro': a Flemish laurel in every aspect

    Laurus nobilis is the great speciality of the Devriese-Luyssen ornamental plant nursery. The ‘Muses of Alloro’ concept focuses extra attention on the varying qualities of three striking laurel cultivars.

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  • We grow the fruit trees that make your business grow

    We grow the fruit trees that make your business grow

    Belgian fruit tree growers are renowned worldwide for supplying top quality. With their great commitment and constant innovation, these family companies cultivate trees to meet the highest of requirements.

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  • The Flemish bay tree

    The Flemish bay tree

    There has been a tradition of bay cultivation in Flanders since the 16th century, and it is not only the technical expertise that has been passed down, but also the outstanding genetic material. More than 500 years later, the bay is still a luxury product and since 2015 it has had the status of a European ‘protected geographic indication’.

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  •  Innovation and selection are the key

    Innovation and selection are the key

    For successful tree cultivation, modern reproduction techniques and research into virus-resistant and pure bred plant material are essential. The development of new ornamental trees and shrubs is also of crucial importance.

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  • Widest range of perennials in Europe

    Widest range of perennials in Europe

    Perennials are a separate subsector of ornamental tree cultivation in Flanders, covering an area of around 420 ha. Flemish perennial growers are known for their extremely wide range of plants.

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  • Ornamental tree nurseries, expertise and tradition

    Ornamental tree nurseries, expertise and tradition

    The leading sub-sector in tree cultivation is ornamental tree growing, which includes ornamental shrubs and bushes.

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  • Bedding plants increasingly popular

    Bedding plants increasingly popular

    In any discussion of the Flemish ornamental plant sector, it is impossible to ignore the bedding plant sub-sector.

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  • Pot chrysanthemums, known for their quality

    Pot chrysanthemums, known for their quality

    The chrysanthemum, which in Belgium has for years been exclusively seen as a graveyard plant, has now reinvented itself. In recent years, it has increasingly been used to add colour and enhance the mood both outdoors and in.

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  • Flemish begonia, unique in the world

    Flemish begonia, unique in the world

    There are still around 18 family-run begonia businesses in Flanders, operating on a land area of some 60 hectares, and together they grow some 18 million tubers.

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  • Flemish young-plant sector in in-vitro propagation of houseplants

    Flemish young-plant sector in in-vitro propagation of houseplants

    Did you know that green houseplants not only create a positive atmosphere in people’s homes, but also purify the air and improve air quality?

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  • The Ghent azalea, a lavishly flowering houseplant

    The Ghent azalea, a lavishly flowering houseplant

    Are you looking for a houseplant that flowers prolifically and that will form a versatile addition to your interior? If so, it’s time to be inspired by the wide range of Flemish azaleas.

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  • Brighten up the winter with a Ghent azalea

    Brighten up the winter with a Ghent azalea

    In the darkest months of the year we look for ways of introducing life and colour into our homes. The azalea is the best way of achieving this aim. This abundant, long-blooming plant makes a substantial contribution to the atmosphere and cheerfulness of a home. You will find them at your florist and garden centre.

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  • Helleborus ‘Christmas Carol’ winnar at Florall

    Helleborus ‘Christmas Carol’ winnar at Florall

    It is no coincidence that Helleborus ‘Christmas Carol’ was so named, since it flowers abundantly around Christmas time. This makes it an ideal plant to give as a gift in the festive season.

    The flowers of this elegant winter-flowering plant are white, so they suit any room or garden. They introduce some essential brightness during the darkest days of the year.

    Helleborus ‘Christmas Carol’ was given a bronze award at the Florall trade fair. In addition to the intrinsic qualities of the plant itself, the jury was very keen on the attractive pot cover that DS Plant provides for each plant. It underlines Helleborus’ particular suitability as a gift in the winter period.

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  • Silver for Echeveria Zahnii

    Silver for Echeveria Zahnii

    For anyone who has a soft spot for Echeveria, the cultivar Echeveria Zahnii is a very fine addition. This light-blue flower has white stripes and accents in its rosette leaves, which are rather irregular, and it loves heat. But that’s not all: in the spring and autumn they turn pale pink.
    Echeveria Zahnii attracted a lot of attention at the Florall trade fair. The jury went so far as to award it a silver for its handsome rosette. They judged that this succulent fits well with the present trend for cool plants among a young public and offers a fine addition to the existing range.

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  • Flower carpets show off the export assets of the Flemish begonia

    Flower carpets show off the export assets of the Flemish begonia

    Flemish begonia growers are responsible for no less than 55% of the world’s production of tuberous begonias (Begonia tuberosa grandiflora). To spotlight their high quality and wide range of colours, the growers who are members of the AVBS growers’ organisation create several striking flower carpets every year. In mid-August the Grand Place in Brussels kicked off in marvellous style. This is now the 20th time it has been adorned with a brightly coloured carpet.

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