• Horticulture

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  • FLORALL Awards celebrate plants that add extra enjoyment to the garden

    FLORALL Awards celebrate plants that add extra enjoyment to the garden

    An attractively trained kiwi vine that is guaranteed to produce fruit; a Chaenomeles with spectacular early blooms; and a compact, low-growing bamboo that is not invasive. These are the prizewinners that were chosen by a five-strong expert jury during Florall at Waregem Expo.

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  • New products in the spotlight on the VLAM stand

    New products in the spotlight on the VLAM stand

    FRUIT LOGISTICA 2018: 7 - 9 FEBRUARY

    29 suppliers of Belgian potatoes, fruit, vegetables and fruit trees are all eager to welcome you to the VLAM stands at Fruit Logistica in Berlin. In conjunction with the producers’ federations and auctions, they will showcase a wide range of top quality products. With red pears, sweet potatoes and a wide range of winter tomatoes, the Belgian firms are responding to the new market demands. Meet them in Hall 6.2 at stands B-03, B-04, B-05, B-06 and B-07.

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  • Antwerp picks free tulips

    Antwerp picks free tulips

    On Saturday 20 January, Antwerp, the world’s diamond capital, replaced the stones of the Astridplein with a garden of 100,000 tulips to be freely picked. Visitors were invited to pick a bouquet of tulips free of charge, all offered by VLAM and the Flemish producers.

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  • VLAM makes its debut at Glee in Birmingham, with seven exhibitors

    VLAM makes its debut at Glee in Birmingham, with seven exhibitors

    REPORT ON THE GLEE TRADE FAIR IN BIRMINGHAM, 11-13/9/2017

    The United Kingdom is a substantial market for ornamental plant products. For this reason, the Flanders Agricultural Marketing Board (VLAM) has crossed the Channel for the first time to attend the Glee trade fair in Birmingham. Seven export firms were represented on VLAM’s open and modern group stand to show what they had to offer.

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  • First Belgian group participation, presenting a broad assortment

    First Belgian group participation, presenting a broad assortment

    Glee 2017

    This year, Belgium is taking part in Glee for the first time, with a group stand under the flag of VLAM, Flanders' Agricultural Marketing Board. Seven companies will be presenting their products in Hall 20, at stand number 20H30. Together they offer a wide range of products for the British market. Two of Belgium’s main highlights, the azalea and the globe chrysanthemum, will certainly make an appearance. They will be accompanied by various tree nursery products, hellebores, bamboo and young plants.

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  • Florall awards favour plants that offer something extra

    Florall awards favour plants that offer something extra

    Plants that offer something extra are a highly effective way of keeping customers surprised. So it’s no coincidence that the Belgian Florall awards on 6 March 2017 were awarded to newcomers that offer something above and beyond their decorative value. Gold went to a bee-attracting plant, silver to a compact and aromatic Rhus, and bronze was awarded to conifers with a unique story of their own.

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  • VLAM celebrates 25th edition with record number of Belgian exhibitors

    VLAM celebrates 25th edition with record number of Belgian exhibitors

    FRUIT LOGISTICA 2017: FEBRUARY, 8 - 10

    30 suppliers of Belgian potatoes, fruit, vegetables and fruit trees, are all eager to welcome you to the VLAM stands at Fruit Logistica in Berlin. In conjunction with the producers’ federations and auctions, they will showcase a wide range of top quality products. Meet them in Hall 6.2 at stands B-03, B-04, B-05, B-06 and B-07.

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  • A variety of colours steals the spotlight

    A variety of colours steals the spotlight

    Belgium at IPM 2017

    The international ornamental plant sector will soon be meeting up in Essen. As is tradition, Belgium will also be present. Under the VLAM flag, no less than 38 companies will be taking part. You will find them in Hall 2 (stands B25 & D30), Hall 12 (stand D42) and Hall 7 (stand E35). While in Hall 2 the focus is on such typically Flemish products as azaleas, rhododendrons, flowering indoor plants, the Flemish bay and chrysanthemums, as well as bushes, young and bedding plants, in Hall 12 we find mainly products from tree nurseries.

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  • 'Muses of Alloro': a Flemish laurel in every aspect

    'Muses of Alloro': a Flemish laurel in every aspect

    Laurus nobilis is the great speciality of the Devriese-Luyssen ornamental plant nursery. The ‘Muses of Alloro’ concept focuses extra attention on the varying qualities of three striking laurel cultivars.

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  • We grow the fruit trees that make your business grow

    We grow the fruit trees that make your business grow

    Belgian fruit tree growers are renowned worldwide for supplying top quality. With their great commitment and constant innovation, these family companies cultivate trees to meet the highest of requirements.

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  • The Flemish bay tree

    The Flemish bay tree

    There has been a tradition of bay cultivation in Flanders since the 16th century, and it is not only the technical expertise that has been passed down, but also the outstanding genetic material. More than 500 years later, the bay is still a luxury product and since 2015 it has had the status of a European ‘protected geographic indication’.

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  •  Innovation and selection are the key

    Innovation and selection are the key

    For successful tree cultivation, modern reproduction techniques and research into virus-resistant and pure bred plant material are essential. The development of new ornamental trees and shrubs is also of crucial importance.

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  • Widest range of perennials in Europe

    Widest range of perennials in Europe

    Perennials are a separate subsector of ornamental tree cultivation in Flanders, covering an area of around 420 ha. Flemish perennial growers are known for their extremely wide range of plants.

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  • Ornamental tree nurseries, expertise and tradition

    Ornamental tree nurseries, expertise and tradition

    The leading sub-sector in tree cultivation is ornamental tree growing, which includes ornamental shrubs and bushes.

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  • Bedding plants increasingly popular

    Bedding plants increasingly popular

    In any discussion of the Flemish ornamental plant sector, it is impossible to ignore the bedding plant sub-sector.

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  • Pot chrysanthemums, known for their quality

    Pot chrysanthemums, known for their quality

    The chrysanthemum, which in Belgium has for years been exclusively seen as a graveyard plant, has now reinvented itself. In recent years, it has increasingly been used to add colour and enhance the mood both outdoors and in.

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  • Flemish begonia, unique in the world

    Flemish begonia, unique in the world

    There are still around 18 family-run begonia businesses in Flanders, operating on a land area of some 60 hectares, and together they grow some 18 million tubers.

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  • Flemish young-plant sector in in-vitro propagation of houseplants

    Flemish young-plant sector in in-vitro propagation of houseplants

    Did you know that green houseplants not only create a positive atmosphere in people’s homes, but also purify the air and improve air quality?

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  • The Ghent azalea, a lavishly flowering houseplant

    The Ghent azalea, a lavishly flowering houseplant

    Are you looking for a houseplant that flowers prolifically and that will form a versatile addition to your interior? If so, it’s time to be inspired by the wide range of Flemish azaleas.

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  • Brighten up the winter with a Ghent azalea

    Brighten up the winter with a Ghent azalea

    In the darkest months of the year we look for ways of introducing life and colour into our homes. The azalea is the best way of achieving this aim. This abundant, long-blooming plant makes a substantial contribution to the atmosphere and cheerfulness of a home. You will find them at your florist and garden centre.

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