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FRUIT LOGISTICA 2017: FEBRUARY, 8 - 10
30 suppliers of Belgian potatoes, fruit, vegetables and fruit trees, are all eager to welcome you to the VLAM stands at Fruit Logistica in Berlin. In conjunction with the producers’ federations and auctions, they will showcase a wide range of top quality products. Meet them in Hall 6.2 at stands B-03, B-04, B-05, B-06 and B-07.
The Belgian fruit and vegetable marketing cooperatives, better known as ‘the auctions’, and their producers are delivering on their commitments to sustainable development. In 2012, VBT teamed up with the auctions and their producers to form the collective sustainability project and label Responsibly Fresh. At that time, the various participants each made a specific commitment.
The second sustainability report, which covers the period 2014-2015, shows that the participants have succeeded in their task and are constantly working to develop sustainably. For this purpose the collective character of the project remains important. The sustainability report has been handed over today by VBT to Flemish Minister-President Geert Bourgeois in the presence of the participating auctions.
In his reaction, the Minister-President underscored the fact that the collective approach of Responsibly Fresh is unique and can deliver added value abroad as well.
From crisis brand to world player
From a brand created to overcome the chicory and tomato crisis to one of the biggest fresh vegetable brands in Europe - it is clear that Flandria has been a success story over the last 20 years. In the meantime the brand offers more than 60 products with a volume of over 600,000 tons.